Its been a work in progress for about 4 months. Yep, that's all. Granted, there's some piggy backing on top of ApartmentGuide logic and there is no back-end content administration system (its entirely driven by a windows service that retrieves xml data feeds to create searchable Apartment listing data) but 4 months ain't bad. In a few weeks you'll see some bad ass mapping functionality. This site, however, is completely different from what we've done before. Its designed for the user who sends leads, not the client who pays for them.
So have a look at my new Houses and Apartments for Rent site. (google, looky here, please. we're hoping you like us).
The quick and dirty is that it was designed to be very intuitive and highly searchable. We have embraced the Google gods as more the a search indexer and truly a driver of technological advancement. Consistent navigation and content (no matter who you are) is important to bots so it is a core principle in the site design. We' ve peppered in some slick ajax and then, despite me resistance, dumped some flash on the home page. I'm very proud.
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