Sorry folks, the brakes were slammed on at the last minute regarding rentals.com.  There is some strategy thought process going on that required a massive redirection of intent.  If you care to see it, have alook at http://preview.rentals.com.  However, it won't be released into the wild for some time (intentionally not linked).  I will, however, be positioning the site at beta.rentals.com  shortly.  When we do that, I'll link to it.  Hopefully that will be enough of a feeder to spark a google investigation.  When that happens, we'll see just how valuable content is and how valuable inbound links are!  That's one of the tenets of SEO, inbound links.  One needs links to a site to give it credibility.  Without them, content is just a bunch of text in cyber-space.  However, with links that say something is about something: like this, you get the inferred vote from that external link that says, "this site is an authority"  Enough of those and you don't even need the specific word on your page! 

I've intentionally gone off topic. I'm excited about the new site. I wish we could have launched it.  I'llkeep the world posted as to my progress but for now we are continuing as planned with rentals.com except for the actual releasing of it and focusing more attention on our new, refreshed ApartmentGuide.com site.  We got a couple little things to tweak on that old salty dog.

cheers!