First I will point out that I've been tellin' this cat to blog for a year now!  I've tried to enlighten him on the potential Google-Juice that an active blogger can generate.  However, like any organic farmer will proclaim, "sometimes you just have to figure things out for yourself the hard way."

Slim is an SEO Guru who handles all of our Search Engine Optimization initiatives.  He has managed to create a culture where designing for both index-ability and usability are key concerns.  We've tried to trick the Google bots, gotten slapped, tried again, got smacked again...  Finally, everyone looks to him to tell us how to structure our sites so that people using the internet can find us without purchasing the traffic click by click.  Novel idea, eh?